{"id":2546,"date":"2025-11-23T17:40:28","date_gmt":"2025-11-23T16:40:28","guid":{"rendered":"https:\/\/fernandolinares.com\/?page_id=2546"},"modified":"2026-07-06T08:40:55","modified_gmt":"2026-07-06T06:40:55","slug":"casa-dani","status":"publish","type":"page","link":"https:\/\/fernandolinares.com\/en\/casa-dani\/","title":{"rendered":"Casa Dani"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2546\" class=\"elementor elementor-2546\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07ed9e3 e-flex e-con-boxed e-con e-parent\" data-id=\"07ed9e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fernandolinares.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/FL-X-CASA-DANI-INT.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf4d1b2 e-flex e-con-boxed e-con e-parent\" data-id=\"cf4d1b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39d369e e-con-full e-flex e-con e-child\" data-id=\"39d369e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4640539 elementor-widget elementor-widget-heading\" data-id=\"4640539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Casa Dani<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f9fa7d e-con-full e-flex e-con e-child\" data-id=\"1f9fa7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbfa96 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dbbfa96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><b>Casa Dani<\/b><\/span> is an institution on the Madrid gastronomic map, and the commission for its loyalty program was an incredible opportunity to unite tradition, modernity, and soulful visual design. My work involved creating a specific identity for this program, ensuring the new image connected with the authentic essence of the restaurant and its loyal clientele.<\/p><p class=\"p1\">The project covered everything from the <span class=\"s1\"><b>design of the loyalty program logo<\/b><\/span>, to defining its visual tone: colors, typography, iconography, and graphic style. From there emerged digital materials such as a <span class=\"s1\"><b>landing page<\/b><\/span>, weekly email marketing campaigns, and social media graphics, each piece designed to strengthen the relationship between Casa Dani and its most loyal customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0be2a33 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0be2a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">#Branding<\/p><p class=\"p1\">#Art direction<\/p><p class=\"p1\">#Web design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29fec98 e-flex e-con-boxed e-con e-parent\" data-id=\"29fec98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc41da9 e-con-full e-flex e-con e-child\" data-id=\"dc41da9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b762f elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"b6b762f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-02.webp\" class=\"attachment-full size-full wp-image-2602\" alt=\"Imagen del proyecto de branding de fidelizaci\u00f3n para Casa Dani \u2013 captura 2\" srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-02.webp 1920w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-02-300x169.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-02-1024x576.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-02-768x432.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-02-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-268b42c e-con-full e-flex e-con e-child\" data-id=\"268b42c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0d3dd elementor-widget elementor-widget-image\" data-id=\"ac0d3dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-scaled.webp\" class=\"attachment-full size-full wp-image-2630 lazyload\" alt=\"Ilustraci\u00f3n de SOL para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SOL-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb5cf0 elementor-widget elementor-widget-image\" data-id=\"0bb5cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-scaled.webp\" class=\"attachment-full size-full wp-image-2629 lazyload\" alt=\"Ilustraci\u00f3n de SIETE TETAS 3 para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-3-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8518207 elementor-widget elementor-widget-image\" data-id=\"8518207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-scaled.webp\" class=\"attachment-full size-full wp-image-2628 lazyload\" alt=\"Ilustraci\u00f3n de SIETE TETAS 2 para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/SIETE-TETAS-2-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-809625a e-con-full e-flex e-con e-child\" data-id=\"809625a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec7554 elementor-widget elementor-widget-image\" data-id=\"1ec7554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-scaled.webp\" class=\"attachment-full size-full wp-image-2609 lazyload\" alt=\"Ilustraci\u00f3n de 2 CD MADRID para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/2-CD-MADRID-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce3f92 elementor-widget elementor-widget-image\" data-id=\"0ce3f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-scaled.webp\" class=\"attachment-full size-full wp-image-2624 lazyload\" alt=\"Ilustraci\u00f3n de PUENTE SEGOVIA 2 para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87bef72 elementor-widget elementor-widget-image\" data-id=\"87bef72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-scaled.webp\" class=\"attachment-full size-full wp-image-2625 lazyload\" alt=\"Ilustraci\u00f3n de PUENTE SEGOVIA para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PUENTE-SEGOVIA-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3a41ec e-con-full e-flex e-con e-child\" data-id=\"b3a41ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a99b89 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a99b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Additionally, offline materials were developed such as flyers, posters, and banners for the restaurant's physical locations, reinforcing in-person communication. The design of the weekly mailing campaigns was particularly strategic: my role was not only to create visually appealing pieces, but also functional and coherent ones aligned with the program's branding, so that each email becomes a meaningful touchpoint with users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-844a822 e-con-full e-flex e-con e-child\" data-id=\"844a822\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-684b404 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-video\" data-id=\"684b404\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" 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data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/CASA-DANI-IMAGEN-17-ABRIL.gif\" class=\"attachment-full size-full wp-image-2665 lazyload\" alt=\"Pieza gr\u00e1fica del programa de fidelizaci\u00f3n de Casa Dani dise\u00f1ada por Fernando Linares\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-591ac51 e-con-full e-flex e-con e-child\" data-id=\"591ac51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-841dc31 elementor-widget elementor-widget-image\" data-id=\"841dc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-scaled.webp\" class=\"attachment-full size-full wp-image-2622 lazyload\" alt=\"Ilustraci\u00f3n de PICNIK CASA DANI para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIK-CASA-DANI-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c9ff1 elementor-widget elementor-widget-image\" data-id=\"09c9ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-scaled.webp\" class=\"attachment-full size-full wp-image-2621 lazyload\" alt=\"Ilustraci\u00f3n de PICNIC RETIRO para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d352c4b elementor-widget elementor-widget-image\" data-id=\"d352c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-scaled.webp\" class=\"attachment-full size-full wp-image-2620 lazyload\" alt=\"Ilustraci\u00f3n de PICNIC RETIRO 2 para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PICNIC-RETIRO-2-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3663505 e-con-full e-flex e-con e-child\" data-id=\"3663505\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06facc2 elementor-widget elementor-widget-image\" data-id=\"06facc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-scaled.webp\" class=\"attachment-full size-full wp-image-2617 lazyload\" alt=\"Ilustraci\u00f3n de PALACIO DE CRISTAL para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/PALACIO-DE-CRISTAL-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebf361 elementor-widget elementor-widget-image\" data-id=\"3ebf361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-scaled.webp\" class=\"attachment-full size-full wp-image-2610 lazyload\" alt=\"Ilustraci\u00f3n de 4 TORRES para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/4-TORRES-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c996d elementor-widget elementor-widget-image\" data-id=\"51c996d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-scaled.webp\" class=\"attachment-full size-full wp-image-2608 lazyload\" alt=\"Ilustraci\u00f3n de 1 CD MADRID para el gastrojuego de fidelizaci\u00f3n de Casa Dani\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-scaled.webp 2560w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-300x300.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-1024x1024.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-150x150.webp 150w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-768x768.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-1536x1536.webp 1536w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/1-CD-MADRID-2048x2048.webp 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ff610b e-con-full e-flex e-con e-child\" data-id=\"2ff610b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd4cf2 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"3cd4cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-04.webp\" class=\"attachment-full size-full wp-image-2604 lazyload\" alt=\"Imagen del proyecto de branding de fidelizaci\u00f3n para Casa Dani \u2013 captura 4\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-04.webp 1920w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-04-300x169.webp 300w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-04-1024x576.webp 1024w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-04-768x432.webp 768w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-04-1536x864.webp 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c5a63 e-con-full e-flex e-con e-parent\" data-id=\"b9c5a63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5c4282 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"c5c4282\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a47de5 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"8a47de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/fernandolinares.com\/en\/rayo-majadahonda\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default elementor-animated-item--move-left\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" data-name=\"Capa 1\" viewbox=\"0 0 30 30\"><defs><style> .cls-1 { fill: #000037; } <\/style><\/defs><path class=\"cls-1\" d=\"M18.11,29.16c1.08-1.09,1.08-2.85,0-3.93l-7.45-7.45h16.55c1.54,0,2.78-1.24,2.78-2.78s-1.25-2.78-2.78-2.78H10.66l7.45-7.45c1.08-1.09,1.08-2.85,0-3.93s-2.85-1.09-3.93,0L3.95,11.07.01,15l3.94,3.93,10.23,10.23c1.08,1.09,2.84,1.09,3.93,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--move-left\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tPrevious\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8a4573 e-con-full e-flex e-con e-child\" data-id=\"c8a4573\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eda9f3f elementor-widget elementor-widget-image\" data-id=\"eda9f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"392\" height=\"512\" data-src=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/10\/FERNANDO-LINARES-LUV.webp\" class=\"attachment-large size-large wp-image-1454 lazyload\" alt=\"Fotograf\u00eda de un proyecto de branding anterior de Fernando Linares\" data-srcset=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/10\/FERNANDO-LINARES-LUV.webp 392w, https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/10\/FERNANDO-LINARES-LUV-230x300.webp 230w\" data-sizes=\"(max-width: 392px) 100vw, 392px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 392px; --smush-placeholder-aspect-ratio: 392\/512;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a460c77 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a460c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks for making it this far, <br \/>keep enjoying my projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-526db8b e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"526db8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fernandolinares.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/FL-X-vivo_Portada-1.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-af073c9 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"af073c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/fernandolinares.com\/en\/vivo\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default elementor-animated-item--move-right\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" data-name=\"Capa 1\" viewbox=\"0 0 30 30\"><defs><style> .cls-1 { fill: #000037; } <\/style><\/defs><path class=\"cls-1\" d=\"M11.89.84c-1.08,1.09-1.08,2.85,0,3.93l7.45,7.45H2.79C1.26,12.22.01,13.47.01,15s1.25,2.78,2.78,2.78h16.55l-7.45,7.45c-1.08,1.09-1.08,2.85,0,3.93s2.85,1.09,3.93,0l10.23-10.23,3.94-3.93-3.94-3.93L15.82.84c-1.08-1.09-2.84-1.09-3.93,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--move-right\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tNext\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d548b4e e-flex e-con-boxed e-con e-parent\" data-id=\"d548b4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08eecf8 e-con-full e-flex e-con e-child\" data-id=\"08eecf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e652407 reveal-up elementor-widget elementor-widget-heading\" data-id=\"e652407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d9385 reveal-up elementor-widget elementor-widget-heading\" data-id=\"c7d9385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">something together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61b12e8 e-con-full e-flex e-con e-child\" data-id=\"61b12e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2006990 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2006990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Every project is an opportunity to create meaningful connections through design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c330890 e-transform elementor-mobile-align-right elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"c330890\" 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class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fernandolinares.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Casa Dani Casa Dani es una instituci\u00f3n en el mapa gastron\u00f3mico madrile\u00f1o y el encargo para su programa de fidelidad supuso una oportunidad incre\u00edble para unir tradici\u00f3n, modernidad y un dise\u00f1o visual con alma. Mi trabajo consisti\u00f3 en crear una identidad espec\u00edfica para este programa, asegurando que la nueva imagen conectara con la esencia aut\u00e9ntica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2546","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casa Dani | Branding de Fidelizaci\u00f3n - Fernando Linares<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o de identidad y concepto para el programa de fidelidad de la ic\u00f3nica taberna madrile\u00f1a Casa Dani, por Fernando Linares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fernandolinares.com\/en\/casa-dani\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casa Dani | Branding de Fidelizaci\u00f3n - Fernando Linares\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1o de identidad y concepto para el programa de fidelidad de la ic\u00f3nica taberna madrile\u00f1a Casa Dani, por Fernando Linares.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fernandolinares.com\/en\/casa-dani\/\" \/>\n<meta property=\"og:site_name\" content=\"Fernando Linares\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T06:40:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fernandolinares.com\/wp-content\/uploads\/2025\/11\/FL-X-CASA-DANI-02.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/\",\"url\":\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/\",\"name\":\"Casa Dani | Branding de Fidelizaci\u00f3n - Fernando Linares\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fernandolinares.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/FL-X-CASA-DANI-02.webp\",\"datePublished\":\"2025-11-23T16:40:28+00:00\",\"dateModified\":\"2026-07-06T06:40:55+00:00\",\"description\":\"Dise\u00f1o de identidad y concepto para el programa de fidelidad de la ic\u00f3nica taberna madrile\u00f1a Casa Dani, por Fernando Linares.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fernandolinares.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/FL-X-CASA-DANI-02.webp\",\"contentUrl\":\"https:\\\/\\\/fernandolinares.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/FL-X-CASA-DANI-02.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/casa-dani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/fernandolinares.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casa Dani\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fernandolinares.com\\\/#website\",\"url\":\"https:\\\/\\\/fernandolinares.com\\\/\",\"name\":\"Fernando Linares\",\"description\":\"Fernando Linares | Branding &amp; 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