{"id":55,"date":"2025-04-22T20:29:40","date_gmt":"2025-04-22T18:29:40","guid":{"rendered":"https:\/\/fernandolinares.com\/?page_id=55"},"modified":"2026-07-06T08:57:28","modified_gmt":"2026-07-06T06:57:28","slug":"sobremi","status":"publish","type":"page","link":"https:\/\/fernandolinares.com\/en\/sobremi\/","title":{"rendered":"About me"},"content":{"rendered":"
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Design with intention<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I believe design must not only look good, but also<\/em> have a purpose<\/em>.<\/strong><\/p>

Every brand I build starts from a clear idea: connecting aesthetics and strategy to create consistent, functional, and memorable identities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Career<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I have over 10 years working in the world of branding and visual communication.<\/p>

During this time I have led projects for national and international brands across sectors such as technology, gastronomy, and lifestyle.<\/p>

I am currently part of the creative team at vivo Espa\u00f1a & Portugal<\/b><\/span><\/em>, where I develop visual direction and coordinate brand execution across different markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Working style<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every project starts with a deep understanding of the brand: its history, its values, and what makes it unique.<\/p>

From there, I define a visual strategy that balances the conceptual and the aesthetic, ensuring the result is solid and relevant at every touchpoint.<\/b><\/p>

Some of the brands I have worked with:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logotipo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logotipo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logotipo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"I believe in design as a tool to create coherence, meaning, and value in every brand.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Wakame Studio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Before joining vivo, I founded Wakame Studio<\/em>, a 360\u00ba creative studio focused on branding, web design, and audiovisual production.<\/p>

For over six years, I led brand identity projects, communication campaigns, and digital experiences for different brands, coordinating multidisciplinary teams and overseeing the entire creative process, from strategy to final execution.<\/p>

This experience helped me develop a broader vision of design, combining creativity, project leadership, and brand building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Animaci\u00f3n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social commitment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For some time I have been collaborating with ACM112 (Compassionate Accompaniment in Death 112), a non-profit association dedicated to supporting people facing the end of their life in solitude. Voluntarily, beyond any economic contribution, I share my design and web development knowledge to keep their website informative and accessible. I deeply believe in the importance of transforming how we live and face the most delicate moments of life, and this volunteering represents for me a use of<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tVisit ACM112<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Let's design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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something together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Every project is an opportunity to create meaningful connections through design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tContact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Dise\u00f1o con intenci\u00f3n Creo que el dise\u00f1o no solo debe verse bien, sino tener un prop\u00f3sito. Cada marca que construyo nace de una idea clara: conectar est\u00e9tica y estrategia para crear identidades coherentes, funcionales y memorables. Trayectoria Llevo m\u00e1s de 10 a\u00f1os trabajando en el mundo del branding y la comunicaci\u00f3n visual. Durante este tiempo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-55","page","type-page","status-publish","hentry"],"yoast_head":"\nSobre M\u00ed | Fernando Linares, Dise\u00f1ador de Branding<\/title>\n<meta name=\"description\" content=\"M\u00e1s de 10 a\u00f1os creando identidades de marca para empresas de tecnolog\u00eda, gastronom\u00eda y lifestyle. 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