Rayo Majadahonda

Rayo Majadahonda launched its new e-sports division and needed a visual identity that would maintain the essence of the club, but with a more digital, dynamic, and gaming-oriented approach. My work began with the creation of the logo and the development of the complete branding of this new division, defining the visual tone, color palette, applications, and overall aesthetic of the project.

Building on this identity, I designed different graphic visuals and motion graphics animations designed specifically for the club's new Twitch channel, with the goal of giving it presence, coherence, and professionalism in audiovisual environments. The animations included transitions, lower thirds, waiting screens, and intro pieces, all aligned with the competitive spirit of the e-sports brand.

The result is a powerful, versatile identity, adapted to the digital ecosystem in which the division competes and communicates.