Design with intention

I believe design must not only look good, but also have a purpose.

Every brand I build starts from a clear idea: connecting aesthetics and strategy to create consistent, functional, and memorable identities.

Career

I have over 10 years working in the world of branding and visual communication.

During this time I have led projects for national and international brands across sectors such as technology, gastronomy, and lifestyle.

I am currently part of the creative team at vivo España & Portugal, where I develop visual direction and coordinate brand execution across different markets.

Working style

Every project starts with a deep understanding of the brand: its history, its values, and what makes it unique.

From there, I define a visual strategy that balances the conceptual and the aesthetic, ensuring the result is solid and relevant at every touchpoint.

Some of the brands I have worked with:

Logotipo de VIVO, marca con la que ha colaborado Fernando Linares
Logotipo de MEDIAMARKT, marca con la que ha colaborado Fernando Linares
Logotipo de ORIFLAME, marca con la que ha colaborado Fernando Linares
Logotipo de MARCA, marca con la que ha colaborado Fernando Linares
Logotipo de ELESPANOL, marca con la que ha colaborado Fernando Linares
Logotipo de TASTYPOKE, marca con la que ha colaborado Fernando Linares
Logotipo de VIVO, marca con la que ha colaborado Fernando Linares
Logotipo de MEDIAMARKT, marca con la que ha colaborado Fernando Linares
Logotipo de ORIFLAME, marca con la que ha colaborado Fernando Linares
Logotipo de MARCA, marca con la que ha colaborado Fernando Linares
Logotipo de ELESPANOL, marca con la que ha colaborado Fernando Linares
Logotipo de TASTYPOKE, marca con la que ha colaborado Fernando Linares

"I believe in design as a tool to create coherence, meaning, and value in every brand."

Wakame Studio

Before joining vivo, I founded Wakame Studio, a 360º creative studio focused on branding, web design, and audiovisual production.

For over six years, I led brand identity projects, communication campaigns, and digital experiences for different brands, coordinating multidisciplinary teams and overseeing the entire creative process, from strategy to final execution.

This experience helped me develop a broader vision of design, combining creativity, project leadership, and brand building.

Logotipo de Wakame Studio, estudio de branding fundado por Fernando Linares
Animación de presentación de Wakame Studio, estudio de branding de Fernando Linares

Social commitment

Logotipo de ACM112, asociación con la que colabora Fernando Linares

For some time I have been collaborating with ACM112 (Compassionate Accompaniment in Death 112), a non-profit association dedicated to supporting people facing the end of their life in solitude. Voluntarily, beyond any economic contribution, I share my design and web development knowledge to keep their website informative and accessible. I deeply believe in the importance of transforming how we live and face the most delicate moments of life, and this volunteering represents for me a use of

Visit ACM112

Let's design

something together

Every project is an opportunity to create meaningful connections through design.

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