vivo

Vivo is one of the world's leading technology brands, specializing in smartphones and digital ecosystems.

In my role as Senior Designer for vivo Spain & Portugal, I take part in the development and execution of the brand's creative vision at a local level, adapting global guidelines to different markets and communication channels.

A solid, adaptable, and contemporary visual identity, present in both physical and digital environments.

The goal: to strengthen brand perception in the local market and elevate the user experience in every interaction with vivo.

#Branding

#Art direction

#Retail

#Digital campaigns

#Web

I lead comprehensive visual communication projects, from conceptualization to final production.
I oversee aesthetic consistency across digital campaigns, retail environments, and web platforms, ensuring every touchpoint conveys Vivo's premium and innovative identity.

I work closely with marketing, GTM, and sales teams, coordinating resources, timelines, and the creative team to ensure consistency and quality in every delivery.

Visual direction and project execution for Vivo Spain & Portugal, developing graphic and visual materials for national and international campaigns.

Design and supervision of retail spaces, exhibitions, and point-of-sale materials. Adapting global campaigns to local markets, ensuring cultural and visual consistency.

Coordination of audiovisual production and digital deliverables, applying design, typography, and composition trends to keep the brand at the industry's cutting edge.