Aborigen BBQ
Aborigen BBQ is a gourmet burger restaurant located in Madrid, with a modern and authentic concept. I was responsible for developing the complete visual identity, from the logo and typography to the color palette and brand applications, ensuring every element conveyed the restaurant's personality and values.
I also led the creative direction for photography, web design, social media, packaging, stationery, and the menu, creating a coherent and memorable experience for customers. Every piece of the project was strategically designed so that the brand's style would be consistently reflected across all touchpoints.
#Branding
#Art direction
#Web design
The process began with defining the brand identity: understanding its concept, target audience, and positioning in the gourmet burger market.
From there, I developed a distinctive logo, a custom color palette, and typography that reflect the authenticity and modernity of Aborigen BBQ.
Art direction extended to photography and the design of visual elements across all platforms: web, social media, and physical materials. Each piece reinforces the brand's story and creates a cohesive visual experience that connects with customers.
Let's design
something together
Every project is an opportunity to create meaningful connections through design.