Brutal Burrito

Brutal Burrito is a gourmet burrito restaurant that needed a strong, vibrant, and recognizable identity from the very first impression. The project was developed as a comprehensive brand project, defining a visual system that conveys energy, flavor, and its own character.

The process began with the creation of the logo, a brand with a bold personality that blends urban aesthetics with graphic nods to contemporary Mexican imagery. From there, the entire visual structure of the project: color palette, typography, illustrations, patterns, and graphic language. The goal was to build an identity fresh, modern, and accessible, but with a handcrafted touch that reinforces the restaurant's gastronomic spirit.

#Branding

#Art direction

#Web design

The development continued with the creation of all the packaging, from wrappers and bags to cups, labels, and delivery packaging. Each piece follows the same visual narrative: an expressive style, bold lines, and intense colors that make the brand recognizable both in-store and in take-away format.

The website and digital communication, ensuring consistency across social media, promotional materials, menus, signage, and point-of-sale materials. The entire system was supported by a creative direction that blends culture, gastronomy, and a bold tone to connect with a young, urban audience.